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WHAT THE WORLD WOULD BE LIKE WITHOUT DIGITAL MARKETING

A world without digital marketing is impossible to fathom. Digital marketing is the reason the world has been converted into a singular market. Businesses can sell in any part of the world. Demand of the product, and not distance or time or budget, is the only deciding factor for a company to sell their products and services.

A vast majority of the world spends time on the Internet. This alone is an opportunity for a business to take advantage of the situation, reach out to a potential customer, and influence their purchase decision. Hence, for the survival of a business in this digital day and age, digital marketing is a must!

Where there is no digital marketing, there is no marketing concept. There is no understanding consumer behaviour, there is no customer satisfaction. It’s like coming up with the same empty slate at the start of each day – no matter how much you write in it, it gets erased the next day and you have to start from scratch all over again.

We all have different preferences, even for the same product. Some of us like our coffee strong, some of us like more milk in it. Now think about this. You go to the same café every day. You order your type of coffee, just the way you like it. But the café doesn’t register your preference at any point. So you have to specify the same order, every single time. That’s what it feels like to have no digital marketing strategy.

Through a strong online marketing strategy, it is possible for a business to create a unique and personal bond with each and every one of its customers. In turn, the business can cater to varying needs all at once. This way, businesses make the experience more relevant.

We all lead very fast-paced lives. Hence, we prefer businesses that use data to create a more personal shopping experience for all of us. This way, more of the intended target audience is compelled to make purchase decisions. None of what you just read would be possible without digital marketing. No digital marketing means a business that 99% of the world doesn’t know about.

We share our information so that a business tailors the shopping experience to our preferences, so that a business can make our decisions for us! So that we receive quick updates about product releases or giveaways through smart email marketing campaigns. Because, to be honest, in times like these, we barely have any time!

Consider the traditional marketing methods. The cost of setting up an ad on a billboard, or the time and effort spent to distribute pamphlets for the launch of your new product. A lot of money spent for a meagre number of target audience. This was before digital marketing.

Now? Digital Ads. Blogs. Social Media Marketing. Content Marketing.Email Marketing Larger target audiences, lesser time, and, most importantly, only a fraction of the cost involved in traditional marketing! And did we mention 5X to 8X the return on investment?

Online marketing has allowed small businesses to reach out to customers without worrying too much about the cost involved. If it were not for digital marketing, bigger companies and multinationals would continue to reign supreme. It would lead to an unfair monopoly.

While small businesses are now punching above their weight, even individuals have benefitted. The rise of digital media and digital channels has naturally brought about a need for digital marketing. This need created jobs that we hadn’t heard of 15 years ago.

Digital marketing has enabled people to explore opportunities that are away from the conventional and so-called steady-income jobs.

And it is solely thanks to digital marketing in the first place, that learning has become more accessible. There are innumerable types of online learning at our disposal today. Free video lectures, certifications for professionals, distance learning programs – these are some of the ways in which one can take up adigital marketing course online.

Due to the availability of various digital marketing courses online, it has become extremely easy for one to take up digital marketing as a full-fledged profession. And since businesses are always trying to capture the audience’s attention first, they will do quite well to take help from a digital marketing professional. An expert can guide a business to great online success through a sound marketing strategy. A strategy that caters to specific customer needs, which in turn could pave way for innovation in the form of new products and services based on the consumption of the target audience.

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Is your brand being taken for a (free) ride?

Brand names are everywhere and they are often amongst the most valuable assets owned by a business. Your customers recognise your trading name as a guarantee of the quality of your product or service. It takes time and effort to build up a reputation, which is an investment well worth protecting.

Imagine a rival business starts trading under a brand which is the same as or similar to yours. This creates a risk of customers being confused – someone looking for you could mistakenly end up buying goods or services from your competitor, thinking them to be you or a business associated with you. This means that your rival gets in custom which was meant for you and so benefits unfairly from your investment made in building up the reputation in your name (not to mention your expenditure in advertising it). This is bad enough, but there may be a further risk. If your competitor ends up providing a shoddy service or low quality goods, then the confused customer, thinking those goods or services to be linked to you in some way, may lose trust in your brand name. Worse still they may tell other potential customers about those shoddy goods or services, further harming the goodwill built up in your brand.

In short, tolerating another brand in the market-place which is the same as or similar to your own puts your profit margins and your reputation at risk.

So what can be done about another business trying to piggyback on the reputation in your name? The law of trade-marks and passing off allows businesses to protect their brand, by making legal remedies potentially available in such circumstances. Two of these most important remedies are an injunction (requiring the rival to change to a different brand name) and damages (to compensate for lost sales).

But swift action is more likely to achieve results. The longer you allow a business to trade under a conflicting brand name, the greater the risk that they become entrenched in the marketplace, which will make them more difficult to eradicate. Further, tolerating one similar name may encourage others to do the same, potentially leading to a market littered with brands similar to the name that was once associated with you alone.

If you are concerned about a rival’s brand name, you should consider seeking specialist advice from a trade marks law firm as soon as possible.

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The Do’s & Don’ts for Getting a Low Rate Auto Loan

Getting a good deal for your auto loan is important. It means getting the best possible interest rate on it. A low rate is helpful in more ways than one. But, in order to get a low rate auto loan, you need to know what to do and what to avoid. The following list will assist you in leveraging the best deal and obtaining a low rate auto loan.

Do the following Things to get a Low Rate Auto Loan:

1. Do consider buying a Used Car

Doing your homework is always helpful as it helps you to evaluate the type of car fit for you. Deciding the type of car you want to buy can depend on various factors such as your income and your core requirement. A used car can avail you a lower rate as compared to a new car. As the purchase price of a used car is cheaper than a brand new car, the lender will be willing to reduce the interest rate on a used car. Low risk attracts a cheaper interest rate. Thus, make a conscious consideration about buying a used car as it can significantly increase your chances of obtaining a low rate auto loan.

2. Do know your Credit Score

When you have prior knowledge of your credit score, you are in a better position to negotiate a better rate. A good credit score enables you to build credibility and aim for an auto loan that’s within your budget. If you are struggling to improve your credit score, start by paying off your pending debts and overdue bills. Once you have your credit score in check, obtaining a low rate auto loan will be easy.

Avoid the following Things to get a Low Rate Auto Loan:

1. Don’t neglect the Benefits of a Down Payment

Many a times the benefits of a heavy down payment are ignored while buying a car. However, a good amount of down payment can directly reduce your interest rate. As a down payment is a proof of your strong financial position, you will be able to negotiate and obtain a low rate auto loan easily. The best down payment amount is 20 percent of the total car price. Therefore, making a down payment is an easy ticket to getting a low rate auto loan.

2. Don’t forget to choose a Short Loan Term

When shopping for an auto loan, you will have the option of choosing a short loan term. The longer you owe money to the lender, the larger the increase in the interest rate. A short loan term on your auto loan means you will be able to pay back your loan quickly. Also, it means giving less time for interest to accumulate. As you choose a short loan term, you automatically choose a low rate auto loan.

When you go shopping around for an auto loan, it is a good idea to be prepared. Knowing what to do and what to avoid can make all the difference. So, do not forget to refer to the list of do’s and don’ts for getting a low rate auto loan easily.

EZ Auto Finance is the perfect way of getting a low rate auto loan in your city. Obtain the best interest rates even when you are dealing with a bad credit score. Apply now for affordable bad credit auto financing and buy your favorite car.

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