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WHAT THE WORLD WOULD BE LIKE WITHOUT DIGITAL MARKETING

A world without digital marketing is impossible to fathom. Digital marketing is the reason the world has been converted into a singular market. Businesses can sell in any part of the world. Demand of the product, and not distance or time or budget, is the only deciding factor for a company to sell their products and services.

A vast majority of the world spends time on the Internet. This alone is an opportunity for a business to take advantage of the situation, reach out to a potential customer, and influence their purchase decision. Hence, for the survival of a business in this digital day and age, digital marketing is a must!

Where there is no digital marketing, there is no marketing concept. There is no understanding consumer behaviour, there is no customer satisfaction. It’s like coming up with the same empty slate at the start of each day – no matter how much you write in it, it gets erased the next day and you have to start from scratch all over again.

We all have different preferences, even for the same product. Some of us like our coffee strong, some of us like more milk in it. Now think about this. You go to the same café every day. You order your type of coffee, just the way you like it. But the café doesn’t register your preference at any point. So you have to specify the same order, every single time. That’s what it feels like to have no digital marketing strategy.

Through a strong online marketing strategy, it is possible for a business to create a unique and personal bond with each and every one of its customers. In turn, the business can cater to varying needs all at once. This way, businesses make the experience more relevant.

We all lead very fast-paced lives. Hence, we prefer businesses that use data to create a more personal shopping experience for all of us. This way, more of the intended target audience is compelled to make purchase decisions. None of what you just read would be possible without digital marketing. No digital marketing means a business that 99% of the world doesn’t know about.

We share our information so that a business tailors the shopping experience to our preferences, so that a business can make our decisions for us! So that we receive quick updates about product releases or giveaways through smart email marketing campaigns. Because, to be honest, in times like these, we barely have any time!

Consider the traditional marketing methods. The cost of setting up an ad on a billboard, or the time and effort spent to distribute pamphlets for the launch of your new product. A lot of money spent for a meagre number of target audience. This was before digital marketing.

Now? Digital Ads. Blogs. Social Media Marketing. Content Marketing.Email Marketing Larger target audiences, lesser time, and, most importantly, only a fraction of the cost involved in traditional marketing! And did we mention 5X to 8X the return on investment?

Online marketing has allowed small businesses to reach out to customers without worrying too much about the cost involved. If it were not for digital marketing, bigger companies and multinationals would continue to reign supreme. It would lead to an unfair monopoly.

While small businesses are now punching above their weight, even individuals have benefitted. The rise of digital media and digital channels has naturally brought about a need for digital marketing. This need created jobs that we hadn’t heard of 15 years ago.

Digital marketing has enabled people to explore opportunities that are away from the conventional and so-called steady-income jobs.

And it is solely thanks to digital marketing in the first place, that learning has become more accessible. There are innumerable types of online learning at our disposal today. Free video lectures, certifications for professionals, distance learning programs – these are some of the ways in which one can take up adigital marketing course online.

Due to the availability of various digital marketing courses online, it has become extremely easy for one to take up digital marketing as a full-fledged profession. And since businesses are always trying to capture the audience’s attention first, they will do quite well to take help from a digital marketing professional. An expert can guide a business to great online success through a sound marketing strategy. A strategy that caters to specific customer needs, which in turn could pave way for innovation in the form of new products and services based on the consumption of the target audience.

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Get An Awesome Alfresco Kitchen And Entertain With Style And Class

If you want a state of the art and super stylish kitchen renovation then you need to find a way to match your budget and your aspirations, you want it to look a million dollars without costing anywhere near that much. So how can you do that? A great way of keeping costs down while not compromising on your vision is to go modular. You can buy some fantastic modular kits right here in Australia that will enable you to build the kitchen of your dream at an affordable cost. You can do up your old kitchen or build an outdoor one. Alfresco kitchens have become increasingly popular across Aussie, where our benign climate means that you can cook outdoors.

The beauty with these modular units is that they do not require any cutting or welding, they simply fit together with precision and are plump and level from the get go, this means that they are incredibly quick to put in and can be done by a DIY. This means that they are far cheaper than a bespoke kitchen, which takes far longer to install. If you go modular the kitchen will be done in no time and it will be solid and plumb.

Just because you have gone modular doesn’t mean that your kitchen has to look like everyone else, the really good systems are so flexible and have so many choices that you will be able to style your kitchen just the way you want it. All you have to do is work out the design you want and the modules will make it happen in no time at a really good price. The thing with the modules is that they cut down on all the necessary structural components that would otherwise need to be built, yet they do not limit the personal style and design that goes into a kitchen.

To make your new modular outdoor kitchen get online and find a good company that can supply the right modular pieces for your project. You will be incredibly impressed with what you can find in this area, so get modular and make the most of our beautiful sunny climate.

This is one step up from the BBQ, having a Barbecue outdoor kitchen is absolutely awesome and makes entertaining so much fun.

Go on, get an outdoor kitchen and keep the home fires burning. You will love the modular kitchen.

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Right Amount of Shade for a Truly Special Event

Some might be tempted to think that if the weather were 100% predictable, we might never need to build shelters above us – unless the weather was 100% predictably rainy. On the other hand, even in the sun, it’s good (and health) to have some shade. This simple acknowledgment about nature has been known for a long time. While it seems that in building strong, temperature-controlled buildings and function halls, we have removed ourselves from the beauty of nature and of the outdoors. But thanks to modern technology and innovations, some of which are actually rather old now, we can make the great outdoors a major feature of the next big celebration or special occasion.

Enter the vast and expansive world of outdoor activities, where a heavy duty marquee is all you need to give you and your guests just the right amount of shelter for a truly special event. And nowadays, marquees are used for all kinds of celebrations, from milestone anniversaries to annual summer parties. That’s why planning for a party requires more than just a big tent. A full service hiring company can bring you more than just a party tent, but also offer furniture, flooring, lights, sound systems, other party equipment, and yes, even chandeliers for those who are really out to impress. In fact, a full-service business can provide you with everything you need except the occasion and the guests. Fortunately, these are all you need to provide.

One of the fun aspects of hiring a marquee is the flexibility that it offers. With the property already chosen, you can situate your marquee and guest facilities any way you like, with your choice of views of the scenery and the countryside.

As with any service business which offers marquees for hire, there are several considerations to make in your choice of tents as well as service provider. Here are some things to think through:

• Do they have experience and a reputation of success? In other words, check out the testimonials. Late set-ups or broken equipment is not a good way to impress your guests. Vigilant businesses will keep their equipment in tip-top shape, and have a crew that is well-rehearsed in set-up and take-down, so there should be no unexpected problems with scheduling or preparation.

• Full-service delivery, set-up and take-down: this last minute surprise is one the mother-in-law definitely does not want to deal with. Make sure the contract is written plain and simple, where the service provisions are spelled out in black and white. Maybe for some occasions you will want to save some money and does the set-up work yourself, but for large marquees that is simply not possible. Even the furnishings inside can be set up and arranged by professionals, which is also something you don’t want to have to worry about doing at the last minute.

• Type of marquees – there are many different options, but once again, make sure that you feel confident in the business that you are working with, that they know what types of marquees are right for the occasion, and that their equipment is of good quality and in good repair. Nobody wants to experience a fresh gentle breeze coming down from the mountains, and then turn around to see the party is over due to a fallen tent.

While there are many businesses in Australia which provide marquee hiring services, one of the best – and most experienced in the business – is Swan Marquees, which can be found online at www.swanmarquees.com.au. They have many customer references, and their business has stood the test of time.

Consider an outdoor event for your next wedding, anniversary, tea party, graduation, summer bash, family reunion… or whatever, and enjoy the great outdoors with a party-sized marquee.

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